The new packaging is inspired by design elements which manifests the spirit of Ramadan

2587UP® the refreshing clear drink is celebrating the spirit of Ramadan with an all new limited-edition Green & Golden packaging. The packaging, which has been developed by the PepsiCo Design & Innovation team takes inspiration from the various elements that define the spirit of Ramadan – right from the crescent moon to the rich gold tone and the striking  green color. Speaking about the new packaging, Naseeb Puri, Marketing Director, Bangladesh Region, PepsiCo said,

“The occasion of Ramadan is one of extreme significance, a time where people get together & spend time with family & friends during Iftar. We wanted to participate in these moments & help make these moments more special. With our limited edition 7UP® packaging we have tried to capture the Ramadan spirit & provide a visual delight that helps add freshness to Iftar tables around the country”

 Sharfuddin Bhuiyan (Shamol), Head of Marketing, Transcom Beverages Ltd, said “7UP® has always enjoyed immense love from consumers in Bangladesh and is the largest CSD brand in the country. We are excited to honor the spirit of Ramadan in a unique manner this year, with the limited-edition packaging. The new green & gold packaging, inspired by the local culture and motif of the occasion, will establish an instant connect with consumers and also enable 7UP® to truly stand out on retail shelves, which will attract the consumers.”

 The exquisite new green & gold design will be used across packaging for 600 ml, 1 liter and 2.25 liter packs of 7UP®, as well as across the brand’s various OOH touchpoints.

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